Rate model
Edit subscriber count, open rate, click rate, base CPM, niche strength, sponsor fit, exclusivity, production support, and inventory sell-through.
For newsletter creators selling sponsor inventory
Newsletter Sponsor Pricing Lab
Turn subscriber count, open rate, click rate, niche fit, and available inventory into a practical sponsor rate card, pitch workflow, campaign brief, and reporting template.
What you get
A calculator and sponsor kit for the moment before you quote a rate.
Use it when a sponsor asks for pricing, when you are building a media kit, or when your newsletter has enough audience quality to sell inventory but not enough sales history to trust a guess.
Package ladder
Estimate classified mentions, featured sponsor placements, three-send launch bundles, quarterly partner packages, and monthly inventory value.
Sales templates
Use rate-card, cold pitch, warm pitch, follow-up, renewal, campaign brief, and post-campaign reporting templates.
Workflow
Move from audience numbers to a sponsor-ready package.
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01
Enter your audience metrics and sponsorship assumptions.
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02
Review the generated rate card and package ladder.
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03
Use the pitch templates and campaign brief to sell and approve the placement.
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04
Send a factual post-campaign report after the sponsored issue goes out.
Important note
Sponsorship pricing is contextual.
This is a planning model, not a universal CPM benchmark or financial promise. Adjust the inputs with your own audience quality, sponsor demand, renewal history, package scope, and market feedback.
One-time purchase
Get Newsletter Sponsor Pricing Lab for $29.
Download the offline calculator, sponsor rate-card template, pitch emails, campaign brief, post-campaign report, and sample scenarios.
Open Gumroad checkout